why have a web site?
If you're in business, you may be missing out on a competitive edge if you don't have a presence on the internet. The advantages include:
- Availability: a website is available 24 hours a day, 365 days a year.
- Efficiency: web sites can provide services that are expensive and time consuming to offer by other means. A web site can answer customer's queries, advertise your products and services, provide an automated means of allowing your customers to order from you, and even pay you.
- Marketing: often a potential customer will shy away from enquiring about your business because they are not sure exactly what they are looking for. Having a web site can allow customers to browse your products and services and find out what you have to offer.
- Exposure: a web site designed with "search engine positioning" in mind can attract visitors through sites like google and altavista. Make sure you get professional advice on how to get listed as high as possible in the search engine rankings.
